This is an opinion piece by Andrea Atzori. SEEN 350,000,000+ TIMES ON FACEBOOK Campaign Director. A brand that celebrates its audience and puts their values front and centre will always result in stronger, more effective engagement. I am a dreamer with the focus of a mad scientist. Chief Operating Officer / Chief Financial Officer. B&T's running this as a bit of a PSA to readers. We’ve also developed out of home and TikTok campaigns to bring the experience to as many people as possible across Australia. In each 5-minute video The PS5 Show host Nich Richardson will explore key features of the PlayStation 5, whilst showcasing some of the stunning games players can […], Pinterest Explain how Brands can capitalize on the most romantic day of the year. Rion Shelley, Head of Brand, Segment & International, Sarah Trombetta, CEO of Red Havas, has left the business. The main argument of discussion has been the possibility, if this bill is passed, to force tech giants such as Facebook and Google to pay for news sourced from local media organisations. David Shing grew up in suburban Australia. Billy Blue Overview Billy Blue is currently associated with six companies, according to public records. Founded by Andrea Atzori his experience in digital marketing spans over nearly 2 decades, having worked both client-side and for large agencies on some of the biggest and most iconic brands in the world, including Sony, Virgin, Nike to name a few. ScoMo now has the munchies and listening to The Doors' Greatest Hits. School leavers are now able to consider their study options by venturing inside various worlds brought to life through Augmented Reality, with a new platform that has transformed the traditional college course guide. Billy Gene Is Marketing Team. Paul Wise. Chief Marketing Officer. Although that's a twatish description used by our competitors. Made from the fresh milk of pasture grazed Wisconsin goats, it’s aged four months. Users activate the experience from the (printed) Billy Blue course guide (scanning the front cover’s QR code), online, or from multiple advertising billboards across Sydney, Melbourne and Brisbane. This role explores the balance between meeting commercial objectives while remaining creatively fresh, innovative and upholding a legacy of over 30 years of Billy Blue. Rosie Brennan: Managing Partner, SomeOne Please be patient and do not refresh the page. Romelle Menezes: Lead Designer, SomeOne The college is named for Billy Blue, a figure in Australian colonial history.. 168.2k Followers, 292 Following, 1,789 Posts - See Instagram photos and videos from Billy Gene Is Marketing 🌐 (@billygeneismarketing) Join Facebook to connect with Bill Blue and others you may know. Sydney’s renowned design college has partnered with creative agencies SomeOne, VCCP & AR specialists Unbnd to reimagine how prospective students engage with them when considering where to study. Australia’s new eco mobile brand, felix , has launched its first campaign B&T only ever watches YouTube for the ads. This campaign was to promote Billy Blue College of Design’s courses. Imagine working on a real brief for one of Australia’s leading design firms or agencies. 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His previous positions also […]. Trent Rosser (pictured), originally at LinkedIn, has been hired to lead Digital Performance for Digivizer, strengthening their B2B paid capabilities. B&T empathises here. Billy Blue Campaign. Billy Blue design courses are industry-driven, delivered by designers for designers. The name is a reference to its distinctive bright blue colour, which can make it immediately obvious in other mud or soil. […], Hootsuite has launched Curate by UpContent. through hybrid creative-production agency, Paper Moose. In 2007, Shing began a long relationship with AOL as the Marketing Director for AOL Europe. The big difference at Billy Blue is that you’ll start working in your industry from day one – getting real experience, learning from real industry professionals and making real industry connections. Billy Blue College of Design is an Australian private design college focused on teaching a combination of design disciplines including Digital Media, Branded Fashion, Interior Design and Communication Design.. My core skillset is across content strategy, social media, creative ideation, and digital campaigns. 90,000+ BGIM GENEIUS STUDENTS. This campaign was to promote Billy Blue College of Design’s courses. When it comes to modern marketing, it’s out with the old, in with the new. SEEN 300,000,000+ TIMES ON YOUTUBE. Chief Compliance Officer. William Blue (c. 1767 – 7 May 1834) was an Australian convict who, after completing his sentence, became a boatman providing one of the first services to take people across Sydney Harbour.He was also made a water bailiff and watched boat traffic on Port Jackson from a special tower.. WebAR development involves creating real-time lightweight, low-poly 3D assets and animations to ensure the experience is lightweight enough to be delivered over mobile networks, ensuring the experience is not too processor intensive for the wide range of smartphone devices in-market. and it’s no wonder, it offers a much more immersive and emotive experience that really captures users’ attention in a memorable way… it’s really exciting that we can play in the field, and potentially grow the experience in the future.” Says Beth Duddy, VCCP’s CXDirector. The college is part of Torrens University, itself part of the Laureate International … Working in the Marketing team at Billy Blue has been a whirlwind of excitement, creative challenges and inspiring relationships. Ashley Bairan. Plus, we have university accreditation and a commercially focused educational philosophy. And understanding how these new modes can be used to effectively communicate to certain demographics is a challenge for business leaders. In 2011, he became the company's self-named "Digital Prophet". Trombetta joined Red Havas as CEO in 2019. Leave a Comment: Cancel reply. Rheya Green. Originally from Finland, I spent much of my childhood living overseas. Adopting Social Media Marketing. Zappar’s webAR product is integrated in a webGL environment using a JavaScript library called ThreeJS built on WebGL. Whichever speciality you go for, you’ll be learning at the knee of people who’ve been there and stuck that to that. The Start Your Adventure AR experience is built on Zappar. Together they conceptualized and built a radical new take on the traditional prospectus approach to promotion. Our approach was to use contemporary visuals, arresting typography, vivid colour, and feature student work as much possible. UpContent is the first-ever active content discovery technology; the new integration with Hootsuite allows users to easily […], To showcase the gaming possibilities of the recently launched PlayStation 5, Sony Interactive Entertainment has launched a local content series, The PS5 Show, via earned creative agency Poem. Steve Fontanot has been elevated to the newly-created role of Managing Director. QR codes are a vital and important COVID health initiative and ideal for pubs to send you a two-for-one schnitzel deal. ScoMo and Google have smoked the peace pipe. WebAR is an innovative and immersive way to engage potential students that utilises the same technologies now available to study at Billy Blue within the experience itself. 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The Marketing Department at Billy Blue College of Design on Academia.edu To date, more than 8,000 people have participated in the experience, which visualizes the available courses as 3D worlds explored through AR using either an iOS or Android device. The News Media Bargaining Code that is currently being referred by the Australian Senate to the Economics Legislation Committee for an inquiry is due on the 12 February 2021. A unique experience that showcases the increasing convergence of design and technology and allows users to explore the range of design and creative technology courses on offer at the College,” says Tom Dabner, Creative Director at SomeOne. A Master of Marketing from UNSW under my belt, I decided to pursue my long-held passion for design and brand building by completing a Diploma of Graphic Design at Billy Blue College of Design. He studied at Billy Blue design school in Sydney. Jordan Petersen. “Through insight and ideation workshops with more than 100 collaborators, including current students, staff and agencies, it became very clear that one of the best ways to engage with people was to show them what was possible if they study with us at Billy Blue,” said Paul Brafield, General Manager, Design and Creative Technology at Billy Blue College of Design at Torrens University Australia, “AR advertising is on the cusp of a boom (growing from $5.1Billion to $198 Billion USD by 2025!) Although, admittedly, we also enjoy JoJo Siwa and Charli D'Amelio. Name or pseudonym (required) Sayhello@billybluecreative.com, Sydney OfficeLevel 246-52 Mountain StUlitmo, NSW Australia, 2007. In 2010, he was promoted to VP Media and Marketing for AOL international. View Billy Blue’s profile on LinkedIn, the world's largest professional community. One need only experience the B&T editor's Céline rendition at karaoke to know the full power of the Smirnoff bottle. John Travolta And Martha Stewart Team Up In Super Bowl Ad For…Lawn Fertiliser? We worked closely with the Billy Blue marketing team to find the right voice and content to connect with their audience. Study finds 76% of people using an e-signature. Marketing. All Rights Reserved. Billy Blue College of Design. (A new window from LinkedIn should open for you to authorize the B&T login. Marketing; Billy Blue Use Augmented Reality To Help School Leavers Start Their Adventure Into Design. Please wait while we sign you in with LinkedIn. Billy Blue College of Design Bachelor of Branded Fashion design and Bachelor of Business (marketing) Fashion/Apparel Design and Business Majoring in Marketing 3rd Year Student 2018 … Rosser will focus on data-driven, end-to-end programs for clients across web development, digital outreach, search engine optimization, and search engine marketing. Each zone features a selection of work from students past and present who have gone on to do needle shifting work across industries. Campaign Director . Through AR, users can explore a Branded Fashion studio, see an Interior Design concept showroom come to life, and witness the skills honed in Communication and Graphic Design. Do you own a dental office? We also warn against licking people on trains & McDonald's' dinner box. CANAL+ INTERNATIONAL and it’s ad agency BETC have released a campaign to air in 25 markets focusing on the role the platform plays in the lives of people across Africa. Aside from a vicious divorce, Pilates and Lexapro. Match your passion to one of our university-equivalent bachelor degrees, diplomas, a starting point certificate, or inspiring short-courses. Having failed miserably on Lean Cuisine, Light n' Easy and Weight Watchers, B&T editor turns to My Muscle Chef. Marketing collateral for the Southern School of Natural Therapies. 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