"authorizationTimeout": 10000 It takes the help of the e-commerce background and WAP technology. If you’re still a bit unclear on this whole Mobile Commerce (mCommerce) thingy, we’ve got your back. Your business through Moblie Commerce. dfpSlots['houseslot_b'] = googletag.defineSlot('/2863368/houseslot', [], 'ad_houseslot_b').defineSizeMapping(mapping_houseslot_b).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').setCategoryExclusion('house').addService(googletag.pubads()); "sign-in": "https://dictionary.cambridge.org/auth/signin?rid=READER_ID", bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'ix', params: { siteId: '195467', size: [300, 50] }}, var pbMobileHrSlots = [ googletag.pubads().set("page_url", "https://dictionary.cambridge.org/dictionary/english/mobile-commerce"); { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'appnexus', params: { placementId: '11654156' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, }] var googletag = googletag || {}; { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Mobile e-commerce accounts for over half of all retail e-commerce sales and is expected to grow another 14% by 2021 – making mobile devices a prime target for fraud attempts.. M-Commerce, very simply, could be defined as follows: M-commerce is using a mobile phone to carry out business transactions a system that is based on WAP (Wireless Application Protocol) technology and e-commerce framework. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'appnexus', params: { placementId: '11654156' }}, Mobile commerce involves the use of portable mobile or cellular devices, such as mobile phones, smartphones and tablets. Governor, Summers Almost Here: Hirambo Mobile App Launches in Pittsburgh, CellPoint Mobile expands its Middle East footprint, Mobile Collaborations for Hospital-Based Health Care, Mobile Communication Network Architecture, Mobile Communications and Pervasive Computing, Mobile Communications Corporation of America. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, Mobile Commerce And Mobile Marketing Go Hand-In-Hand. pbjsCfg = { { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, storage: { to give something to each of a number of people, I don’t know him from Adam: phrases containing names, Clear explanations of natural written and spoken English. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; Voice commerce is a form of software application that is often utilized within commercial websites. https://www.thefreedictionary.com/Mobile+Commerce, (Commerce) business transactions conducted on the internet using a mobile phone, Scholars of business, almost all in India, review the current academic and commercial research into, Safaricom took the bulk of the share where M-Pesa accounted for 76.87 per cent of the, By MUTHOKI MUMOKenyans transacted Sh1.7 trillion over their phones in the quarter through September 2017, a 54.5 per cent increase from a similar period last year as subscribers increasingly used mobile money to pay for goods and services.Data from the Communications Authority (CA) shows that the value of, Shopee, the leading e-commerce platform in Southeast Asia, has tied up with the SM Group to bring its department store products also available on its digital platform, which focuses more on, Here is an accurate prediction for a change: No matter how Black Friday and Cyber Monday sales turn out, one big winner of the Thanksgiving shopping extravaganza will be, KARACHI -- Deputy Governor, State Bank of Pakistan (SBP), Saeed Ahmed on Thursday said that, Pittsburgh, PA, May 25, 2016 --(PR.com)-- Hirambo, Pittsburgh's own trendsetting smart, Dictionary, Encyclopedia and Thesaurus - The Free Dictionary, the webmaster's page for free fun content, M-Commerce: Experiencing the Phygital Retail, Mobile money firms transferred Sh1.9trn between April and June - report, Kenyans' mobile money deals hit Sh1.7 trillion in Q3, Cyber Monday Gives A Big Boost To Mobile Commerce, Mobile commerce is driving force in banking sector: Chairman PTA, Intention to Adopt M-Commerce over E-Commerce, Mobile commerce is driving force in banking sector: SBP Dy. 'max': 36, { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, Criminals have discovered new ways to leverage mobile as a means to commit fraud. It includes activities such as buying and selling of goods, provision of services and information, online transactions etc. expires: 365 { bidder: 'appnexus', params: { placementId: '11653860' }}, { bidder: 'appnexus', params: { placementId: '11654157' }}, bidderSequence: "fixed" 'increment': 0.01, Portability results in closer proximity between businesses and their consumers, meaning it is now possible for businesses to reach their target audience faster. googletag.pubads().setTargeting("cdo_pc", "dictionary"); iasLog("criterion : cdo_tc = resp"); { bidder: 'sovrn', params: { tagid: '446381' }}, { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, { bidder: 'sovrn', params: { tagid: '346693' }}, {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, Meaning of mobile commerce . iasLog("criterion : cdo_ei = mobile-commerce"); { bidder: 'ix', params: { siteId: '195464', size: [300, 600] }}, userIds: [{ {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, The word in the example sentence does not match the entry word. M-commerce definition is - business transactions conducted by using a mobile electronic device (such as a cell phone). { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, Let’s take a look at some of the advantages to see why mobile commerce is the right approach for an online business. googletag.pubads().enableSingleRequest(); { bidder: 'sovrn', params: { tagid: '446381' }}, { { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, Mobile Commerce, or m-Commerce, is about the explosion of applications and services that are becoming accessible from Internet-enabled mobile devices. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'appnexus', params: { placementId: '11654174' }}, { bidder: 'appnexus', params: { placementId: '11654157' }}, { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, This is typically done through a s… expires: 60 See also e-commerce. Mobile commerce more popularly known as m-commerce has made the business mobility a reality. var mapping_topslot_a = googletag.sizeMapping().addSize([746, 0], []).addSize([0, 550], [[300, 250]]).addSize([0, 0], [[300, 50], [320, 50], [320, 100]]).build(); → m-commerce : Mobile commerce is … Add the power of Cambridge Dictionary to your website using our free search box widgets. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, Meaning of M-Commerce: M-Commerce, very simply, could be defined as follows: M-commerce is using a mobile phone to carry out business transactions a system that is based on WAP (Wireless Application Protocol) technology and e-commerce framework. expires: 365 },{ Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, time of the day, location and the interests of the user). 'max': 3, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, Though that’s not all when it comes to the mobile world. },{ const customGranularity = { Usage explanations of natural written and spoken English, 0 && stateHdr.searchDesk ? Mobile commerce is now emerging, from big brands to startups. { bidder: 'appnexus', params: { placementId: '11653860' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, M Commerce can be defined as any electronic commerce activity conducted over a wireless network through mobile devices. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, var mapping_topslot_b = googletag.sizeMapping().addSize([746, 0], [[728, 90]]).addSize([0, 0], []).build(); }; googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty && event.slot.renderCallback) { event.slot.renderCallback(event); } }); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, "noPingback": true, The top 10 mobile commerce advantages and disadvantages. dfpSlots['leftslot'] = googletag.defineSlot('/2863368/leftslot', [[120, 600], [160, 600]], 'ad_leftslot').defineSizeMapping(mapping_leftslot).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'left').addService(googletag.pubads()); Nearly 40% of merchants surveyed by Kount indicated that mobile fraud had increased, up 17% over the previous year. "authorization": "https://dictionary.cambridge.org/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=&v1=&v2=&v3=&v4=english&_=RANDOM", { bidder: 'sovrn', params: { tagid: '387233' }}, }, name: "identityLink", Mobile shopping allows for a customer to purchase a product from a mobile device, using an application such as Amazon, or over a web app. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Mobile commerce, also known as m-commerce or mCommerce or wireless eCommerce, is any transaction involving the transfer of ownership or rights to use goods and services, which is initiated/facilitated/completed by the use … storage: { bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, You can use your exiting website for mobile commerce rather than to develop from the scratch. initAdSlotRefresher(); { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, var pbTabletSlots = [ bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, { bidder: 'sovrn', params: { tagid: '387232' }}, },{ Surely, running a mobile app for ecommerce can’t be the sole guarantee of profit. iasLog("criterion : cdo_ptl = entry-mcp"); {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, "login": { To those who view challenges as opportunities, the advantages and disadvantages of mobile commerce are one and the same. 'increment': 0.5, ga('send', 'pageview'); Add mobile commerce to one of your lists below, or create a new one. 'buckets': [{ 'cap': true { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, 4. type: "cookie", The reason is simple: It allows potential customers to search for products, compare prices, and make payments effortlessly. Often, what makes mobile marketing a great thing is also what opens it up to greater risk. dfpSlots['topslot_b'] = googletag.defineSlot('/2863368/topslot', [[728, 90]], 'ad_topslot_b').defineSizeMapping(mapping_topslot_b).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); googletag.pubads().setTargeting("cdo_pt", "entry"); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, M-commerce entails the e-commerce transactions done with a mobile phone. { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, In fact, almost everyone around the globe is embracing it. {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, params: { All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. { bidder: 'sovrn', params: { tagid: '346688' }}, mobile commerce definition: → m-commerce: . var mapping_houseslot_b = googletag.sizeMapping().addSize([963, 0], []).addSize([0, 0], [300, 250]).build(); Updated as of February 26th 2019. var mapping_btmslot_a = googletag.sizeMapping().addSize([746, 0], [[300, 250], 'fluid']).addSize([0, 0], [[300, 250], [320, 50], [300, 50], 'fluid']).build(); Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket." { bidder: 'appnexus', params: { placementId: '11654149' }}, var pbMobileLrSlots = [ var dfpSlots = {}; Because of mobile device portability, mobile commerce reach will be far wider than e-commerce. dfpSlots['topslot_a'] = googletag.defineSlot('/2863368/topslot', [], 'ad_topslot_a').defineSizeMapping(mapping_topslot_a).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); M-commerce is the share of online purchases that are made via mobile devices, which include tablets, smartphones and other portable technology like smartwatches. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, }], us. iasLog("exclusion label : resp"); var pbDesktopSlots = [ Click on the arrows to change the translation direction. { bidder: 'ix', params: { siteId: '195464', size: [120, 600] }}, 'min': 0, Mcommerce is for example more popular in the eastern and southern part of Europe than it is in Northern Europe or Scandinavia. M-commerce stands for mobile commerce. 'max': 8, // FIXME: (temporary) - send ad requests only if PlusPopup is not shown { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, { bidder: 'sovrn', params: { tagid: '346698' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. 'increment': 0.05, } PDA’s (personal digital assistants), for example, are handheld wireless devices. 'cap': true Mobile commerce, also known as m-commerce or mcommerce, is the use of wireless handheld devices like cellphones and tablets to conduct commercial transactions online, including the … { bidder: 'sovrn', params: { tagid: '387232' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; googletag.pubads().setTargeting("cdo_tc", "resp"); googletag.pubads().setTargeting("cdo_l", "en"); M-commerce can be categorized by function as either mobile shopping, mobile banking or mobile payments. type: "html5", }); bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, googletag.cmd = googletag.cmd || []; Intention to Adopt M-Commerce over E-Commerce googletag.pubads().setCategoryExclusion('mcp').setCategoryExclusion('resp').setCategoryExclusion('wprod'); partner: "uarus31" { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, What is Mobile Commerce? M-commerce includes mobile shopping, mobile banking and mobile payments. Voice recognition technology replaces the typical point-and-click online decision-making process by prompting the user to speak into a microphone. Sometimes, it is used to refer to the wireless, continuous communication and exchange of data and information between and among retailers, customers, and systems (e.g., applications) regardless of location, devices used, or time of day. So M-commerce is the use of mobile phones to conduct any type of business transaction. { bidder: 'ix', params: { siteId: '195464', size: [160, 600] }}, }); "error": true, 'min': 31, ga('set', 'dimension3', "default"); { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, if(!isPlusPopupShown()) googletag.pubads().collapseEmptyDivs(false); { bidder: 'sovrn', params: { tagid: '446382' }}, Mobile commerce definition. Connectivity : Moblie commerce needs high-speed connectivity of 3G. online retailers) – small or large, find mobile apps to be a useful tool to market their brand and to acquire new customers. iasLog("criterion : cdo_l = en"); { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, Mobile e-commerce (M-commerce) is a type of e-commerce on the rise that features online sales transactions made using mobile devices, such as smartphones and tablets. var mapping_leftslot = googletag.sizeMapping().addSize([1063, 0], [[120, 600], [160, 600], [300, 600]]).addSize([963, 0], [[120, 600], [160, 600]]).addSize([0, 0], []).build(); The user's decisions, then, are based on specific voice-recognition responses. name: "_pubcid", googletag.pubads().setTargeting("cdo_ei", "mobile-commerce"); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, From 2012 to 2015 mobile commerce grew from $24 billion to $122 billion in the U.S. And with this growth came an increase in fraud and an all new breed of fraud threats. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, pbjs.setConfig(pbjsCfg); "loggedIn": false } Your browser doesn't support HTML5 audio. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, }); Because of mobile device portability, mobile commerce reach will be far wider than e-commerce. { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, 'max': 30, Mobile apps help retailers to connect with customers in a more personalized way. { bidder: 'ix', params: { siteId: '195467', size: [320, 100] }}, Sometimes referred to as \"human-computer interaction,\" mobile computing transports data, voice, and video over a network via a mobile device. googletag.cmd.push(function() { Mobile commerce encompasses the buying and selling of goods on mobile devices like smartphones and tablets. { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, Mobile commerce offers a range of benefits to businesses. { bidder: 'sovrn', params: { tagid: '387233' }}, Your browser doesn't support HTML5 audio. pid: '94' Mobile commerce (or m-commerce) describes purchasing from an online retailer's mobile optimized online site or app. "sign-up": "https://dictionary.cambridge.org/auth/signup?rid=READER_ID", Consumers are using their mobile devices to purchase items from Amazon, eBay and other e-commerce platforms. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, 'min': 3.05, {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, E-commerce businesses (i.e. { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, M Commerce can be defined as any electronic commerce activity conducted over a wireless network through mobile devices. { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, googletag.cmd.push(function() { { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, A subcategory of mobile shopping is app commerce, which is a transaction that takes place over a native app. {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, 'Mobile commerce" has a new meaning as more drivers pay for gas, order food and see offers from brands while using the digital dashboards in their connected cars.. In-car commerce will become a bigger part of people's lives as they spend more time behind the wheel getting to and from work, running errands or taking road trips to vacation spots. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, googletag.pubads().setTargeting('cdo_alc_pr', pl_p.split(",")); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, type: "html5", It includes activities such as buying and selling of goods, provision of services and information, online transactions etc. iasLog("criterion : cdo_pt = entry"); { bidder: 'sovrn', params: { tagid: '387232' }}, enableSendAllBids: false, With an impressive year-on-year growth of 33.9%, mCommerce is expected to be the main channel of shopping in the future.To speak it in dollar’s terms, you can say that two out of every three dollars spent on online purchases are done so through a mobile device.. What is Mobile Commerce. { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, Mobile commerce is now emerging, from big brands to startups. In fact, almost everyone around the globe is embracing it. Learn more. Mobile Commerce (M-Commerce) Very simply put M-commerce entails the e-commerce transactions done with a mobile phone. The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." dfpSlots['rightslot'] = googletag.defineSlot('/2863368/rightslot', [[300, 250]], 'ad_rightslot').defineSizeMapping(mapping_rightslot).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, Mobile phones impose very different constraints than desktop computers. googletag.pubads().setTargeting("sfr", "cdo_dict_english"); { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, }, dfpSlots['houseslot_a'] = googletag.defineSlot('/2863368/houseslot', [300, 250], 'ad_houseslot_a').defineSizeMapping(mapping_houseslot_a).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').setCategoryExclusion('house').addService(googletag.pubads()); Of electronic commerce online retailer 's mobile optimized online site or app business transactions conducted by a! 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